HENRICBERGSTROM.COM

HENRICBERGSTROM.COM
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Henric EugĒn Bergström

 

 

 

 

Portfolio 2016

 

 

 

 

DESIGN ART DIRECTION

I am a designer and art director located in Stockholm. I am looking for new challanges to help brands create experiences that invites people to be part and tell their story. That story can be yellow, buzzing or nothing at all only as long as it is engaging. Telling that story visually is what I do best.

With experience of working with premium brands and publishers to create concepts for both small and large-scale productions in the fields of advertising, branding, web, packaging and design in print and digital media.

I like football, hard rock and to know what I don't know. Like to know more, lets meet!

 

Art Director, J.Lindeberg, 2013—16 / Graphic Designer, J.Lindeberg, 2010—13 / Designer ⍛ Art Director, 2007—

 

COLLABORATIONS     J.Lindeberg / North–89 / Akademin Valand / Bonnier R&D / Fotografiska / Scampi Swimwear / Reverb förlag / Artflakes Berlin / Berghs SoC / Lind & CO / Storyside

 

EDUCATION     Graphic Design, Berghs School of Communication, 2008—10 / Packaging Design, Nackademin, 2006—08 / Art Studies, Konstskolan Palletten, 2003—04

 

Nice to meet you!

 

 

 

 

                                              /#CONTENT
                                              /#JLPACKAGING
Packaging design

J.Lindeberg creating garments which fuses the functionallity of atlethic apparels into fashion garments for an active lifestyle. To convey these ideas into the shopping experience and give the customers a better understanding for the brand we developed a new packaging series which follow these values.

 

Interpereting slow fashion in reusable shopping bags that add value to the consumers and make them ambassadors for the brand.

 

As part of of the shopping ritual the boxes are assembled in front of the customer within seconds and handed over in a luxury carrier bag that can live longer than just from the store and home.

J.LINDEBERG

Packaging collection

J.LINDEBERG

Packaging collection

J.LINDEBERG

Packaging collection

J.LINDEBERG

Packaging collection

                                              /#SVENNESKRÄP
Graphic design, Illustration and sound editing

SVENNESKRÄP is an example of telling the story in a different way. Me and the (then) debuting author KRISTOFFER CRAS took a novel beyond its traditional form. It ended up having its own soundtrack, a touring night club and Swedens best rapper reading the audio version which became the first book on SPOTIFY. Making the novel accessible for those who are not used to consume books as we know it.

 

YOUR MOTHER WILL START CRYING AND YOUR BABY BROTHER WILL WANNA FIGHT

 

This is a novel about what happens if we all just gave up. The audio version features voice overs from KEN RING, actor ALEXANDER SALZBERGER and JULIA FRÄNDFORS. Soundtrack featuring ABIDAZ, AXEL BOMAN, Still PEE & RU, STOCKHOLMSSYNDROMET amongst others.

 

SVENNESKRÄP

Book project

Paper back 110 x 178 mm (4,33" x 7,01"). 208 pages. Published by Lind & CO, 2013.

www.svenneskrap.se

 

Kristoffer Cras / Lind & CO / Reverb förlag / Storyside / Recrec Records

SVENNESKRÄP

Book project

SVENNESKRÄP

Book project

SVENNESKRÄP

Book project

 

To make the story more accessible and gain attention to the project a audio version of the book was recorded together with KEN RING.

 

In collaboration with RECREC RECORDS a soundtrack was added to the story and for distribution we used SPOTIFY and became the first audio book ever on their platform.

 

Soundtrailer with KEN RING


Chapter 2 from the audio book.

SVENNESKRÄP

Book project

 

We launched the project by having a night club touring in Stockholm, Gothenburg and Malmø.

 

AXEL BOMAN on stage in Malmø.

                                              /#JLIDENTITY

J.LINDEBERG

Visual identity

Branding & Graphic design
                                              /#SHOUTR

App development &

Typeface design

SHOUTR is the loudest shout you never heard.

Silence is golden duct tape is silver etc and so on. Talk is talk and walkie talkie is something completely different. Type and shout! That's what shoutr is all about. You type and then you press shoutr.

 

Shoutr is a new way of communicating with your smart phone. When the sorroundings are too loud Shoutr helps you out.

 

Customized typeface for identification while using the app. Launches on App Store soon. Beta version available at www.shoutr.se

 

SHOUTR

 

 

SHOUTR italic

Typeface design

 

To give an identity to a user generated content a customized typeface been drawn and a color halftone pattern inspired of the aesthetic of comic books on top of the messages.

                                              /#ARCTICBLACK
Art Direction & Animation

Set design and visuals for J.Lindeberg Autumn/Winter 2014 Fashion Show, Mercedes Benz Fashion Week Stockholm

 

J.LINDEBERG

A/W 2014 Preview

 

A short introduction of the upcoming collection presented by head designer JESSY HEUVELINK.

 

Direction and Post: HENRIC EUGĒN BERGSTRÖM

DoP: ROBIN KNIGHT

J.LINDEBERG

A/W 2014 Preview

 

 

Set design and visuals Arctic Black – Autumn/Winter 2014 Collection Fashion Show, Mercedes Benz Fashion Week Stockholm 2014

J.LINDEBERG

A/W 2014 Preview, Dir cut

 

Direction and Post: HENRIC EUGĒN BERGSTRÖM

DoP: ROBIN KNIGHT

                                              /#FALAFELRULLE
Graphic design

FALAFELRULLE is an epic adventure about love, faith and the worlds biggest conspiracy.

 

The form of the book is a mix between a sailor's journal and a classic novel.

FALAFELRULLE

Book project

Hard cover. 210 x 135 mm (8,27" x 5,31"). 366 pages.

Published by Lind & CO, 2013.

 

Kristoffer Cras / Lind & CO

 

FALAFELRULLE

Book project

FALAFELRULLE

Book project

FALAFELRULLE

Book project

                                              /#SCAMPI

SCAMPI

Branding & art direction

 

Visual identity & Web design

 

Visual identity & Web design

 

Visual identity & Web design

 

Visual identity & Web design

 

Lookbook

 

Lookbook

 

Lookbook

                                              /#BIOTOPIA

Set design and visuals for J.LindebergS/S 2015 Fashion show, Mercedes Benz Fashion Week Stockholm

 

Biotopia — Interpretation of an interpretation – flower art work created to give an artificial feel about something being repeated. As each fashion look is an interpretation of the collection theme. The peony is an interpretation of a peony.

 

Set design, photo art work

J.LINDEBERG

S/S 2015

Set design
Direction

J.LINDEBERG

S/S 2015 Preview, Dir cut

 

Direction and Post: HENRIC EUGĒN BERGSTRÖM

DoP: ROBIN KNIGHT

                                              /#SPEKTRUM
Graphic design

Spektrum book project

A workshop in selfpublishing together with Valand. More info coming soon.

 

SPEKTRUM

Book project

SPEKTRUM

Book project

                                              /#JLSTORE
Art direction & design

Store signage and interior design for J.Lindeberg Södermalm, Sankt Paulsgatan 3 Stockholm

Typeface design

J.LINDEBERG

Retail design

 

SANS FERDINAND a typeface inspired by old inventorys in Stora Tullhuset at Stadsgården in Stockholm built by Ferdinand Broberg.

J.LINDEBERG

Retail design

Typeface design
                                              /#TYPO
Typeface design
2008—
SUPREMATIC is inspired by the russian artist Kazimir Malevitj.
Typeface design
2008—
SUPREMATIC is inspired by the russian artist Kazimir Malevitj.
Typeface design
2008—
SANS FERDINAND
Typeface design
2008—
SANS FERDINAND
Typeface design
2008—
SHOUTR ITALIC a typeface made for the Shoutr-app with a purpose of setting the visual identity with just a typeface.
Typeface design
2008—
ASP
                                              /#MONTÖR
Concept development & art direction

MONTÖR is a animated instruction manual that will assist you when assembling your furniture.

 

The idea of assembling your furniture yourself may be daunting, especially when you open the package and find hundreds of pieces that should fit together some how…

 

Animating the instruction manuals to show the process step by step, will not just enhance your spatial ability, but will also make it much easier to put together your new furniture. The flip side for the company is that it will save time and money as this will, undoubtedly, reduce it's returns and complaints. The company, it's consumers and our environment will be happy.

 

                                              /#IBRA
Graphic design

500 x 700 mm

 

IBRA! is my biggest idol and this is an hommage to him.

The poster was featured in the book MEGA LASER vol.2, 2013.

DISCOVER SOMETHING YOU
Short movie
                                              /#COLOPHON

+46(0)707750131

hello(a)henricbergstrom.com

 

Random work

Linkedin

HENRIC EUGĒN BERGSTRÖM

DESIGN ART DIRECTION

+46(0)707750131 or HELLO(a)HENRICBERGSTROM.COM

WWW.HENRICBERGSTROM.COM

 

SVENNESKRÄP Book Project / J.LINDEBERG Packaging / SHOUTR App / J.LINDEBERG Arctic black / MONTÖR Concept Development / J.LINDEBERG Visual indentity / FALAFELRULLE Book Project / TYPEFACES Type design / J.LINDEBERG Various projects / DISCOVER SOMETHING YOU Short movie / RANDOM WORK Tumblr

 

Colophon — All work by Henric Eugēn Bergström © 2008—2016