HENRICBERGSTROM.COM

HENRICBERGSTROM.COM






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Henric Eugén Bergström

Design ⍛ Art direction

Portfolio                                                              2017

 

 

+46(0)707750131 or
hello(a)henricbergstrom.com

                                                 /#CONTENT

I am looking for new challenges to help brands create experiences that invites people to be part and tell their story. That story can be yellow, buzzing or nothing at all only as long as it is engaging. To tell that story visually is what I do best.

 

With experience of creating identities, packaging, books, advertising and digital content for clients like: J.Lindeberg / North–89 / Akademin Valand / Bonnier R&D / Fotografiska / Scampi Swimwear / Reverb förlag / Berghs SoC / Lind & CO / Storyside

 

I like football, hard rock and to know what I don't know. Like to know more, lets meet!

 

Nice to meet you!

 

 

                                                 /#JLINDEBERG-PACKAGING
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Packaging design
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J.Lindeberg offers products for active Scandinavian lifestyle by combining fashion with function. To give the customer a clearer view of the brand and add value to the shopping experience, we developed a packaging concept that convey these values.

 

By translating these ideas into a packaging concept to create value for the customer and possibly a better understanding of the brand. The carrier bag is made of a rubberized material and is closable with a zipper. giving them opportunities to live longer than just from the store and home.

 

 

Concept development and design

 

 

 

 

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                                                 /#SVENNESKRÄP
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Graphic design & illustration
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The first audio book ever on Spotify!

 

Svenneskräp (Lind & CO/Storyside) is an example of telling the story in a different way and making a novel accessible for those who are not used to consume books in a traditional way. To gain attention to a debuting author and push the boundaries of the publishing industry the novel ended up having its own soundtrack, a touring night club and Swedens best rapper (Ken Ring) reading the audio version.

 

The project received attention from over 50 media channels and got full pages in newspapers and invitation to the morning show on national television. Not bad for two blokes from Solna searching for a dream.

 

 

Graphic design and illustration. In collaboration with Kristoffer Cras, Lind &Co, Recrec records and Storyside

 

 

 

 

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The audio book is read by Ken Ring, Alexander Salzberger and Julia Frändfors. The soundtrack features music from Axel Boman, Gnucci Banana, Still Pee & Ru and Stockholmsyndromet amongst others.

 

Trailer med KEN RING


Chapter 2

 

 

www.svenneskrap.se

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Pocket 110 x 178 mm (4,33" x 7,01"). 208 pages. Published by Lind & CO, 2013.

 

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We launched the project with a touring night club in Stockholm, Gothenburg and Malmø.

 

AXEL BOMAN on stage Babel, Malmø.

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                                                 /#JLINDEBERG-IDENTITY
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Art direction & graphic design
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Visual identity – We collected the identity elements such as logo, origin and symbols to one distinct visual expression. New labels, branding, hangtags amongst others where developed and launched to state the 20th anniversary of J.Lindeberg.

 

Designed in Stockholm for an active Scandinavian lifestyle – bridging fashion and function.

 

 

Art direction och graphic design

 

 

 

 

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                                                 /#SCAMPI
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Art direction
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Revitalizing Scampi swimwear with a new brand platform and helping the new owners to set a visual communication strategy. The scope was to repositioning a well esteemed brand for today and attract a younger audience.

 

New identity, visual guidance, look books and web design. The visual concept portraits the story of new adventures for the restless minds. Retro notes from the hay days of charter travelling contrasting to the world of fashion.

 

Scampi — The beginning of a new adventure

 

 

Art direction, branding and design

 

 

 

 

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Webshop

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Webshop

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Webshop

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Look book

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Look book

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Look book

                                                 /#SHOUTR
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App &

Typeface design

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Shoutr is a new way of communicating with your smart phone. When the sorroundings are too loud Shoutr helps you out.

 

Silence is golden duct tape is silver etc and so on. Talk is talk and walkie talkie is something completely different. Type and shout! That's what shoutr is all about. You type and then you press shoutr. Your message then scrolls over the screen.

 

To give an identity to a user generated content a customized typeface been drawn and a color halftone pattern inspired of the aesthetic of comic books on top of the messages.

 

 

App development, design & customized typeface

Self initiated. Available at www.shoutr.se

 

 

 

 

 

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SHOUTR italic

 

To give an identity to a user generated content a customized typeface been drawn and a color halftone pattern inspired of the aesthetic of comic books on top of the messages.

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SHOUTR italic

 

To give an identity to a user generated content a customized typeface been drawn and a color halftone pattern inspired of the aesthetic of comic books on top of the messages.

                                                 /#FALAFELRULLE
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Grafisk design
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FALAFELRULLE är en berättelse om att följa sina drömmar, kärlek och tidernas största konspiration.

 

 

Grafisk form. I sammarbete med Kristoffer Cras och Lind & CO

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Kartonage. 210 x 135 mm (8,27" x 5,31"). 366 sidor.

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                                                 /#JLINDEBRG-STORE
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Art direction & typeface design

Store signage and interior design for J.Lindeberg Södermalm, Sankt Paulsgatan 3 Stockholm

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Typeface design

SANS FERDINAND a typeface inspired by old inventorys in Stora Tullhuset at Stadsgården in Stockholm built by Ferdinand Boberg.

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SANS FERDINAND a typeface inspired by old inventorys in Stora Tullhuset at Stadsgården in Stockholm built by Ferdinand Boberg.

Typeface design
                                                 /#BIOTOPIA
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Set design and visuals for J.LindebergS/S 2015 Fashion show, Mercedes Benz Fashion Week Stockholm

 

Biotopia — Interpretation of an interpretation – flower art work created to give an artificial feel about something being repeated. As each fashion look is an interpretation of the collection theme. The peony is an interpretation of a peony.

 

Set design, photo art work

 

Set design, photo art work

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S/S 2015

Set design

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Direction

S/S 2015 Preview, Dir cut

 

Direction and Post: HENRIC EUGÉN BERGSTRÖM

DoP: ROBIN KNIGHT

                                                 /#ARCTICBLACK
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Art Direction & Animation

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Set design and visuals for J.Lindeberg Autumn/Winter 2014 Fashion Show, Mercedes Benz Fashion Week Stockholm

 

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A/W 2014 Preview

 

A short introduction of the upcoming collection presented by head designer JESSY HEUVELINK.

 

Direction and Post: HENRIC EUGÉN BERGSTRÖM

DoP: ROBIN KNIGHT

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A/W 2014 Preview

 

Set design and visuals Arctic Black – Autumn/Winter 2014 Collection Fashion Show, Mercedes Benz Fashion Week Stockholm 2014

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A/W 2014 Preview, Dir cut

 

Direction and Post: HENRIC EUGÉN BERGSTRÖM

DoP: ROBIN KNIGHT

                                                 /#VARIOUS–PRINT
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Made-to-measure catalogue. Art direction and production.

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Sales books for J.Lindeberg. Art direction and production.

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Sales books for J.Lindeberg. Art direction and production.

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Sales books for J.Lindeberg. Art direction and production.

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Sales books for J.Lindeberg. Art direction and production.

                                                 /#COLOPHON

Nice to meet you!

Henric Eugén Bergström

Design ⍛ Art direction

 

+46(0)707750131 or hello(a)henricbergstrom.com

 

 

J.LINDEBERG Packaging collection / SVENNESKRÄP Book Project / J.LINDEBERG Visual indentity / SCAMPI Branding / SHOUTR App / FALAFELRULLE Book Design / J.LINDEBERG Arctic black / Various Prints / RANDOM WORK Tumblr

 

 


Colophon — All work by Henric Eugén Bergström © 2008—2017