HENRICBERGSTROM.COM

HENRICBERGSTROM.COM






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Henric Eugén Bergström

Design ⍛ Art direction

Portfolio                                                              2017

 

 

+46(0)707750131 or
hello(a)henricbergstrom.com

                                                 /#CONTENT

I am looking for new challenges to help brands create experiences that invites people to be part and tell their story. That story can be yellow, buzzing or nothing at all only as long as it is engaging. To tell that story visually is what I do best.

 

With experience of creating identities, packaging, books, advertising and digital content for clients like: J.Lindeberg / North–89 / Akademin Valand / Bonnier R&D / Fotografiska / Scampi Swimwear / Reverb förlag / Berghs SoC / Lind & CO / Storyside

 

I like football, hard rock and to know what I don't know. Like to know more, lets meet!

 

Nice to meet you!

 

 

                                                 /#JLINDEBERG-PACKAGING
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Packaging design
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J.Lindeberg offers products for active Scandinavian lifestyle by combining fashion with function. To give the customer a clearer view of the brand and add value to the shopping experience, we developed a packaging concept that convey these values.

 

By translating these ideas into a packaging concept to create value for the customer and possibly a better understanding of the brand. The carrier bag is made of a rubberized material and is closable with a zipper. giving them opportunities to live longer than just from the store and home.

 

 

Concept development and design

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                                                 /#NORTH–89
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Art direction
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Visual concept and identity for North–89. The brand grew out of a passion for sneakers with a belief that functionality should be a given.

 

 

Branding and visual direction. (work in progress) Photographer, Gustav Hallmer

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Webshop

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Webshop

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Webshop

                                                 /#JLINDEBERG-IDENTITY
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Art direction & graphic design
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Visual identity – By the introduction on the Chinese market the company saw the need for visual adaption to this new market. The adaptations later came to be developed further and conclude all markets. We collected the identity elements such as logo, origin and symbols to one distinct visual expression. New labels, branding, hangtags amongst others where developed and launched to state the 20th anniversary of J.Lindeberg.

 

Designed in Stockholm for an active Scandinavian lifestyle – bridging fashion and function.

 

 

Art direction and graphic design

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                                                 /#THINKING
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Thinking

*1

To have a clear message and get noticed you sometimes need to tell the story a bit different. By balancing the right amount of friction to the story you can become relevant and …

 

 

… maybe a bit more interesting.

                                                 /#SVENNESKRÄP
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Graphic design & illustration
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The first audio book ever on Spotify!

 

Svenneskräp is an example of telling the story in a different way and making a novel accessible for those who are not used to consume books in a traditional way. To gain attention to a debuting author and push the boundaries of the publishing industry the novel ended up having its own soundtrack, a touring night club and Swedens best rapper (Ken Ring) reading the audio version.

 

The project received attention from over 50 media channels and got full pages in newspapers and invitation to the morning show on national television. Not bad for two blokes from Solna searching for a dream.

 

 

Graphic design and illustration. In collaboration with Kristoffer Cras, Lind &Co, Recrec records and Storyside

 

 

 

 

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The audio book is read by Ken Ring, Alexander Salzberger and Julia Frändfors. The soundtrack features music from Axel Boman, Gnucci Banana, Still Pee & Ru and Stockholmsyndromet amongst others.

 

 

Trailer – Ken Ring


Chapter 2

 

 

www.svenneskrap.se

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Pocket 110 x 178 mm (4,33" x 7,01"). 208 pages. Published by Lind & CO, 2013.

 

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We launched the project with a touring night club in Stockholm, Gothenburg and Malmø.

 

Axel Boman on stage Babel, Malmø.

                                                 /#SCAMPI
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Art direction
1

Revitalizing Scampi swimwear with a new brand platform and helping the new owners to set a visual communication strategy. The scope was to repositioning a well esteemed brand for today and attract a younger audience.

 

New identity, visual guidance, look books and web design. The visual concept portraits the story of new adventures for the restless minds. Retro notes from the hay days of charter travelling contrasting to the world of fashion.

 

Scampi — The beginning of a new adventure

 

 

Art direction, branding and design

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Webshop

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Webshop

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Look book

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Look book

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Look book

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Look book

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Look book

                                                 /#TWB
/ 5
Art direction
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Campaign and look book for The White Briefs. Aiming to capture ”the one who got away” feeling, we wanted to illustrate the simplicity and complexity of something pure. Naked but yet dressed.

 

Inspired by the movie Jules et Jim, stealing ideals from the old, new wave movement in France and drawing on the infamous liberated view of Sweden in the 60's, we chose to shoot a brief romance between three friends just on the verge of taking that pure lovers leap…

 

Love whole, complete

but only for a short time

 

 

Art direction in collaboration with Nanna Englund Photograph Mikael Dahl

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                                                 /#INSPIRATION
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Inspiration

*2

My inspiration comes from the art world and the popular culture, the art world because this is where I believe the first ideas are born, and the popular culture for the way of expressing them.

 

 

Observing how people adapting to trends fascinates me.

                                                 /#SHOUTR
/ 4

App &

Typeface design

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Shoutr is a new way of communicating with your smart phone. When the sorroundings are too loud Shoutr helps you out.

 

Silence is golden duct tape is silver etc and so on. Talk is talk and walkie talkie is something completely different. Type and shout! That's what shoutr is all about. You type and then you press shoutr. Your message then scrolls over the screen.

 

To give an identity to a user generated content a customized typeface been drawn and a color halftone pattern inspired of the aesthetic of comic books on top of the messages.

 

 

App development, design & customized typeface

Self initiated. Available at www.shoutr.se

 

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SHOUTR italic

 

To give an identity to a user generated content a customized typeface been drawn and a color halftone pattern inspired of the aesthetic of comic books on top of the messages.

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SHOUTR italic

 

To give an identity to a user generated content a customized typeface been drawn and a color halftone pattern inspired of the aesthetic of comic books on top of the messages.

                                                 /#VARIOUS–PRINT
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Made-to-measure catalogue. Art direction and production.

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Sales books for J.Lindeberg. Art direction and production.

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Sales books for J.Lindeberg. Art direction and production.

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Sales books for J.Lindeberg. Art direction and production.

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Sales books for J.Lindeberg. Art direction and production.

                                                 /#FASHIONSHOW
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Set design and visuals for J.Lindeberg S/S 2015 Fashion show, Mercedes Benz Fashion Week Stockholm

 

Biotopia — Interpretation of an interpretation – flower art work created to give an artificial feel about something being repeated. As each fashion look is an interpretation of the collection theme. The peony is an interpretation of a peony.

 

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S/S 2015

Set design

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Direction

S/S 2015 Preview, Dir cut

 

Direction and Post: Henric Eugén Bergström

DoP: Robin Knight

                                                 /#ARCTICBLACK
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Art Direction & Animation

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Set design and visuals for J.Lindeberg Autumn/Winter 2014 Fashion Show, Mercedes Benz Fashion Week Stockholm

 

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A/W 2014 Preview

 

A short introduction of the upcoming collection presented by head designer JESSY HEUVELINK.

 

Direction and Post: HENRIC EUGÉN BERGSTRÖM

DoP: ROBIN KNIGHT

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A/W 2014 Preview

 

 

Set design and visuals Arctic Black – Autumn/Winter 2014 Collection Fashion Show, Mercedes Benz Fashion Week Stockholm 2014

                                                 /#JLINDEBRG-STORE
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Art direction & typeface design

Store signage and interior design for J.Lindeberg Södermalm, Sankt Paulsgatan 3 Stockholm

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Typeface design

Sans Ferdinand a typeface inspired by old inventorys in Stora Tullhuset at Stadsgården in Stockholm built by Ferdinand Boberg.

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Sans Ferdinand a typeface inspired by old inventorys in Stora Tullhuset at Stadsgården in Stockholm built by Ferdinand Boberg.

Typeface design
                                                 /#FALAFELRULLE
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Graphic design
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Falafelrulle is an epic adventure about love, faith and the worlds biggest conspiracy.

 

The form of the book is a mix between a sailor's journal and a classic novel.

 

 

Book design. In collaboration with Kristoffer Cras and Lind & Co. Published in 2013.

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Hard cover. 210 x 135 mm (8,27" x 5,31"). 366 pages.

 

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                                                 /#FUTURE
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Future

*3

In comic books the space between the panels are being used to engage the reader with the story.

 

 

My aim is to create something similar with design and its users.

                                                 /#COLOPHON

Nice to meet you!

Portfolio                                                              2017

 

 

+46(0)707750131 or
hello(a)henricbergstrom.com

 

Colophon — All work by Henric Eugén Bergström © 2008—2017