By the introduction on the Chinese market the company saw the need for visual adaption to this new market. The adaptations later came to be developed further and conclude all markets. We collected the identity elements such as logo, origin and symbols to one distinct visual expression. New labels, branding, hangtags amongst others where developed and launched to state the 20th anniversary of J.Lindeberg.
Designed in Stockholm for an active Scandinavian lifestyle – bridging fashion and function.
Art direction and graphic design