J.Lindeberg offers products for active Scandinavian lifestyle by combining fashion with function. To give the customer a clearer view of the brand and add value to the shopping experience, we developed a packaging concept that convey these values.
By translating these ideas into a packaging concept to create value for the customer and possibly a better understanding of the brand. The carrier bag is made of a rubberized material and is closable with a zipper giving them opportunities to live longer than just from the store and home.
Concept development and packaging design
Silk paper with monogram pattern.
As part of of the shopping ritual the gift boxes are assembled in front of the customer within seconds and handed over in a luxury carrier bag.