Visual identity, branding and e-commerce


(art direction / graphic design)


Visual concept and identity for North–89. The brand grew out of a passion for sneakers with a belief that functionality should be a given. North–89 designing for Scandinavian conditions in the north to the world.



Branding, visual direction and webshop. Photographer, Gustav Hallmer



A dynamic logo with proportions from the Scandinavian flags.

Typefaces Founders grotesk and Times New Roman.






Shoebox and booklet.




Interior for Pop up store at Åsögatan, Stockholm.